Sunday, January 26, 2020

Stem Cell Research: Pros and Cons

Stem Cell Research: Pros and Cons George Dion One Method to Cure Them All Imagine a world where the blind can see and where the crippled can walk. Stem cells can make miracles like this a reality. Stem cells are cells which have no specific function, but have the ability to replace any type of cell in the human body when needed. There are two types of stem cells; embryonic and adult stem cells. Embryonic stem cells can generate all cell types of the human body. Adult stem cells are limited in the number of human cell types they can produce. Research in stem cells is causing a lot of controversy today due to the ethics that go behind gathering them. In order to gather embryonic stem cells, an abortion needs to be performed. Many people in our society are protesting government funding for this practice because they believe that it is immoral and unethical to destroy human life . Many of these people are part of an anti-abortion group called â€Å"The Pro-Life Movement.† Members of this group are devoted christians that believe abortion is a sin. With debates escalating to bombings of abortion clinics, politicians have to decide whether or not funding for embryonic stem cell research is the right action to take to better our country. With other nations further along in embryonic stem cell research, delaying government funding could set us back even further behind in our medical studies. In order for one to take a side in the debate on whether or not the government should fund stem cell research, one must first understand what embryonic stem cells are and what potential do they have in the medical field. In the human body, there are over 220 different types of cells. All of those cell are derived from a group of cells known as embryonic stem cells. An embryonic stem cell is a cell within the human embryo without a predetermined function. This type of stem cell has the potential to become a number of many specialized cells. They can trigger this ability when they are placed among other specialized cells. Specialized cells include any type of cell in the human body with a specific function such as hair, skin, muscle, or organ cells. Embryonic stem cells differ from adult stem cells. Adult stem cells are similar to embryonic stem cells, but they only have a limited number of functions.Therefore, it does not make sense investing time and money into utilizing a type of ce ll when an even better cell exists. Modern science would have the ability to harness the incredible power that is derived from the embryonic stem cell, but activists that believe stem cell research is unethical are holding them back. Because the only way to acquire embryonic stem cells includes destroying the embryo, Christian pro-life activists choose to protest this practice rather than help make a contribution to society by supporting it. From a scientific standpoint, one can only agree that the pros of stem cell research outweigh the cons. Stem cell research is supported by many because these cells have the potential to treat a wide variety of medical conditions and diseases. Stem cell research could even lead to a cure for some of the most tragic injuries and disease of the human body (Stem Cell Facts). These diseases and injuries include but are not limited to: diabetes, Parkinson’s disease, heart disease, stroke, birth defects, and even cancer. With this information alone, an avid member of society can come to the conclusion that stem cells have the ability to cure the diseases that are killing millions of people worldwide and should be utilized to their full potential. People with cancer who undergo numerous chemotherapy sessions, which only slow down the spreading of the cancer, could be fully cured with only a few treatments of stem cell therapy. If scientist had undisputed support from the general publi c, we can witness the use of stem cells being mastered in our generation; and no one would have to suffer like the millions of people debilitated with these tragic diseases again. As also stated in Stem Cell Facts’ article, the cons of stem cell research include the fears of what could come of such knowledge and the moral implications of using the stem cells. Ignorant, Christian, pro-life activists fear that this practice is in a way â€Å"trying to play God,† and that humans should not be messing with human life. With this logic, stem cells can be viewed as a gift from God meant to be developed as used to help our fellow man. The cons of stem cell research are based solely on personal beliefs, there is no fact behind them. Opposers of embryonic stem cell research do not take into account the medical promise that funding for this research will bring. These people also believe that stem cell research would promote abortion, a practice that pro-life activists find inhumane. Many of the debates and controversies go even further than this, such as how the stem cells are collected, why embryonic stem cells are preferable to adult stem cells and the mo ral implications that are involved with using the stem cells from a fetus that could have been a contributing member of society if it was allowed to grow to become a full term baby. (Stem Cell Facts) In 2001, President George W. Bush restricted federal funding for research on stem cells obtained from human embryos because the technology required the destruction of human life. (Benson). President Bush made this decision to acquire more support from fellow politicians. This restriction was later uplifted by President Barack Obama in 2009. This action was taken by our president because he saw the clear potential that embryonic stem cell research has on our society. In 2012, the presidential election campaign raised uncertainty about funding for stem cell research . Many Republicans stated that if elected, they would drastically reduce future federal funding for embryonic stem cell research in attempt to gain the popularity over Christian voters who are against practices that include destroying human embryos. This shows that the people who are supposed to be focused on the main interests of citizens of our country only care about acquiring the most votes in an election. There is no doubt that the majority of Americans support federal funding for embryonic stem cell research. Based on a survey conducted in 2007, 51% of Americans said that it is important to conduct stem cell research that might lead to new cures than to avoid destroying human embryos (Gilgoff). Many of the citizens that protest stem cell research and the gathering of embryonic stem cells believe that this practice is inhumane. From a political standpoint, supporting stem cell research will benefit those involved in politics and the general public as a whole.As citizens of this democratic country of ours, the majority of the people’s vote in topics such as this should contribute in the discions made by politicians if they can directly effect the people. From a moral standpoint, it makes sense to support research that would give up one life to ultimately save millions around the world. In my opinion, finding cures for tragic diseases is more important than following the words fr om a book. Even though research in embryonic stem cells is at a very promising and crucial point, there are people who will go to all means to try to hold back new developments. There is a group in California named â€Å" The Survivors of the Abortion Holocaust.† They are a Christian pro-life activist ministry dedicated to educating the youth of America about practicing abstinence, by the information found on their website, this group seems more like a cult than a group whose intentions include educating the youth of America. The group consists mostly of California residents between the ages of 18-30. By organizing protests at various abortion clinics, the members of The Survivors of the Abortion Holocaust are spreading their ignorant pro-life message, contaminating the minds of today’s youth with personal opinions rather than facts. This one small group will not influence many people’s opinions about the matter, the main group that is trying to cut off funding for embryoni c stem cell research is the Catholic Church. (Who Are the Survivors?) In 2001, the U.S. Roman Catholic Bishops stated that they feel that embryonic stem cell research is â€Å"immoral, illegal, and unnecessary (PBS).† They believe that life is sacred from the moment of conception. But what about conception that occurred before wedlock? Does that not go against the Catholic churchs beliefs? Granted that everyone is entitled to their own opinion, a pregnant woman who is not ready to become a mother and would like to make a contribution to the medical field should have the right to donate her embryo without the fear of being harassed by the church or any active pro-life activists protesting at clinics. It is clear that the only people who are against embryonic stem cell research are religious people who are simply abiding by the requisites of their faith. Why should the United States continue to seek outdated treatment when a more promising, advanced medical procedure is out there? Embryonic stem cell research is reaching potentials only thought possible in science fiction. Imagine if you could take living cells, load them into a printer, and squirt out a 3D tissue that could develop into a kidney or a heart. Scientists are one step closer to that reality, now that they have developed the first printer that is able to produce living embryonic human stem cells (Cronin). With this technology, we are one step closer to creating artificial organs that are able to perform just as well if not better than original human organs. When this practice is mastered, there will be no need for patients to be placed on long waiting lists waiting for an organ donor that matches their criteria. Researchers from Heriot-Watt University in Scotland, have created a cell printer that is able to produce living embryonic stem cells. This machine can be used to create 3D human tissues which can be used for testing new drugs and growing organs. In the near future, this machine will even b e able to produce cells directly into a human body. â€Å"Tests revealed that more than 89% of the cells were still alive three days after being produced from the printer.† These tests prove that this machine is capable of creating cells that are able to sustain human life. If the majority of the cells created by this machine could only stay alive for a minutes, or even hours, it would show little potential for this printer. Since the results are far more promising, printers like this that are capable of creating embryonic stem cells can revolutionize modern medicine today. When we have the ability to end the suffering of many people across our country, why would we hesitate? Our country was founded on the belief that the state should be separated from the church. This simply means that religious beliefs that are based solely on opinion should not influence the decisions made by politicians. If it was not for President Bush’s administration banning federal funding for embryonic stem cell research, advancements that will be made ten years from now could have been made today. Embryonic stem cells are a vital aspect in the medical field. Our country was found on the belief of separation between religion and state. The First Amendment of our Constitution states, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof (Cornell). This means that beliefs and rules of the church should not affect political decisions. Embryonic stem cell research would fall under this category of the constitution. If our politicians honored the Constitution, they would come to the logical agreement that funding this research would save many lives in the United States. For this controversial issue, the pros undoubtedly out-weigh the cons. Anyone who cannot see this is blind to the scientific facts. With the chance to rid the suffering from millions of people worldwide, why would anyone try to protest embryonic stem cell research? Works Cited Stem Cell Research Pros and Cons. Stem Cell Facts. N.p., 19 Sept. 2011. Web. 21 May 2014.

Saturday, January 18, 2020

Differences in Competencies Between Nurses Prepared at the Associate’s Degree Level Versus the Baccalaureate Degree Level Essay

Differences In Competencies between Nurses Prepared at the Associates Degree Level Versus The Baccalaureate Degree Level in Nursing It is sometimes difficult to differentiate between the associates degree nurse and the baccalaureate degree nurse. After all both levels of learning require passing the exact same exam in order to practice. However, there are some differences of learning between them. Two important differences are the educational curriculum and the quality of care given to patients. The associates degree nursing curriculum (AAS) is a two year program that prepares the nurse to apply technical and clinical skills upon graduation. The baccalaureate degree nursing (BSN) curriculum is a four year program that builds upon the technical and clinical skills of the AAS. Heights of learning is raised by incorporating psychosocial, ethical, legal, evidence based nursing into their curriculum. The first BSN program started out at the beginning of the twentieth century. Annie Goodrich, director of the first privately operated baccalaureate program at Yale University, believed that certain concepts in nursing should be built on the foundation of technical and clinical skills (Creasia and Friberg. 2011) Goodrich believed that the BSN field of study should address psychosocial and public health issues (Creasia and Reid. 2011). Todays BSN programs takes the AAS nurse out of the closed minded dome of just applying technical and clinical skills and into the world of other plateaus and horizons of nursing. This greater arc of nursing consists of addressing ALL pertinent needs that influences the health of individuals, families and communities. BSN nurses learn about legal, ethical, psychological, social and economic issues that pertains to health and health care. Upon receiving my AAS degree in nursing after a challenging two and one half years, I told myself that I needed a break from studying. After all I had completed the â€Å" hardest† part of nursing ; applying clinical skills. In my mind, I had climbed one of the highest mountains of learning, I did not quite get to the top, but its view was  in sight and I would get there some day. There were not any incentives that encouraged me to move forward because all the registered nurses in the hospital where I worked wore the same identical identification cards . Everyone had their name and the words staff nurse written. Another reason that discouraged me from pushing forth is that there was only a two thousand dollar yearly raise when you got the BSN. Many studies were done showing that the outcomes of the quality of care given by nurses that have BSN degrees and nurses with AAS degrees. Two of these studies stand out. One such study is the finding that baccalaureate degree nurses provided better outcomes in health care facilities. According to a study done in 1999 by Aiken, Clarke, Sloane, Lake and Chaney, the mortality rate of hospital patients decreased when there was a patient ratio of four patients to one nurse, and when there was a sixty percent staffing of BSN nurses. Another important study is a study done by Estabrooks, Midodzi, Cummings, Ricker and Giovanetti in March 2005, it was found that hospitals with a higher ratio of baccalaureate degrees resulted in a lower thirty day mortality rate of patient (Estabrooks, Midodzi, Cummings, Ricker and Giovanetti. 2005) Nursing is a field of study that mandates that the whole person and all parts of the whole person be taken into consideration so that the nurse could give effective care to individuals. Nurses that hold AAS degrees in nursing have an incomplete â€Å" un-whole â€Å" education. This incompleteness shortens their nursing insight into the outerr stratospheres of nursing. A while back, I remember applying for a position as a Nurse-Family Partnership Nurse. I was confident that I would get the job, because I had solid years of experience. The position entailed doing home visits to first time mothers and teaching them how to take care of their infants. The position also entailed connecting these first time mothers with support services like food stamps and living skills specialists that would empower them. There was a measurable positive difference in the quality of these first time mothers and their infants with the guidance and direction of the BSN nurse ( A Career You  Can Feel Passionate About. Retrieved from www.nursefamily partnership.org). Needless to say, I did not get the position, because I did not have a BSN Degree. This was a wake up call for me. Today with all the solid evidence based studies on the better nursing outcomes with a higher staffing of baccalaureate degree nurses, health care facilities especially hospitals are resorting to hiring only the nurses that have their BSN degrees. Therefore it is imperative that AAS nurses continue on with their nursing education to deliver a better quality of care to individuals and to be more viable for positions that require the leadership of a baccalaureate nurse. References  A Career You Can Feel Good Passionate About. (n.d.) Retrieved from www.NURSEFAMILYPARTNERSHIP.ORG. Aiken, L.H., Clarke, S.P., Sloane, D.M., Lake, E.T., & Cheney, T. (2008, May). Effects of Hospital Care environment on patient mortality and nurse outcomes. Journal of Nursing Administration, 38(5). 223-229. Creasia, L.J., & Friberg.E. (2011). Conceptual Foundations : The Bridge to Professional Nursing Practice. St. Louis, MO. Elsevier Mosby. Eastbrooks, C.A., MIdodzi, W.K., Cummings, G.C. Ricker, K.L. & Giovanetti, P. (2005, March/April). The Impact of Hospital Nursing Characteristics on 30-day Mortality. Journal of Nursing Administration. 4 (718),958-968.

Thursday, January 9, 2020

Things You Wont Like About Narrative Essay Examples and Things You Will

Things You Won't Like About Narrative Essay Examples and Things You Will Essay writing is often practiced is schools. Writing an essay is an essential role in academe life. Students are requested to explain, comment on, or assess a subject of study in the shape of an essay. There are a few personal perspective. Nowadays it's very difficult to locate a trustworthy essay writing service. Our service also provides free essays which is an element of what makes us unmatched. There are tips you may help you think of the right topic for your essay. Then the very best approach is place a request I will need to acquire essay papers written. There's no ideal solution on how best to compose an effective essay. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. Though the conclusion paragraph comes at the conclusion of your essay it shouldn't be regarded as an afterthought. If you're stuck on the best way to compose an example essay, you can adhere to a few straightforward measures to dig yourself out of the rut and compose an example essay that you are able to be pleased with. To compose an impressive short essay, especially during an examination, you have to be in a position to hit the question and give a straightforward answer while at the exact same time observing the correct structure of an essay. The thesis statement ought to be strongly linked to the essay. An analysis essay is a sort of persuasive essay. While the narrative is among the absolute most productive kinds of writing for an essay, it may also be difficult. The thesis should prove what you would like to discuss in the essay. Fourthly, one ought to adhere to a particular goal of writing in a narrative essay. You see, the conventions of English essays are somewhat more formulaic than you may think and, in lots of ways, it can be as easy as counting to five. Our writers are specially vetted and trained to make certain they work diligently to fulfill all your requirements. Analysis essays are known to be among the hardest to write. Writing quality essays is the principal role of our services. Our professionals are among the very best in the current market, and they can help you compose the perfect essay that exceeds all of your academic expectations. It's interesting that numerous students write introduction after they've written the whole paper. You're able to easily depend on us to find essay help as we have a tendency to assist and guide the students with the assistance of our professional experts. Students lead busy lives and frequently forget about an approaching deadline. Narrative Essay Examples Secrets You might also get in touch with your writer to supply some excess recommendations or request information regarding the order's progress. Sometimes you try to do your best and even then you're not able to score well in your home tasks. You may use the documents offered to support your additional info. Even then you're not able to discover the informative and accurate info. The second sentence gives vivid details to produce the reader feel like he's there. Therefore, the response is adequately developed and satisfactorily organized to demonstrate the way the argument is dependent on questionable assumptions. If you discover that the writer did not provide precisely what you expected, request a revision, and we'll make the corrections. Our writers always create unique content that's totally free from all grammatical error. What Narrative Essay Examples Is - and What it Is Not Several alternative logical structures for essays are visualized as diagrams, making them simple to implement or adapt in the building of an argument. Essay idea generators aren't the worst choice if you don't have any idea what things to write about. If you've already graduated from college or university and are looking for a fantastic job, you want to get a persuasive resume to impress your future employer. Life After Narrative Essay Examples Expository essay employs forma l language to talk about someone or something. Stating an intriguing truth is another manner in which you can receive the readers attention. When you're writing, attempt to prevent employing the exact words and phrases over and over again.

Wednesday, January 1, 2020

Video Games are Beneficial for Your Life - Free Essay Example

Sample details Pages: 3 Words: 925 Downloads: 3 Date added: 2019/05/07 Category Entertainment Essay Level High school Tags: Video Games Essay Did you like this example? Video games have been criticized for making teens aggressive and antisocial or even depressed but in all actuality video games are life enhancing and improves your brain growth. The gaming world can be the helping aid of any age group, varying from young adult youth to middle aged adults as well as the senior citizens . Games have been proven with research and studies that they improve young adults motor skills and decision making. Its not just a virtual reality teens run off to, its not something that causes, but actually treats depression. Video games are healthy and beneficial to anyone engaging with them. There are many benefits to actively playing video games, like previously stated it helps with mental disorders such as depression. In New Zealand a study took place with students who suffered from depression. The research involved a Video game called SPARX, and it acted as an alternative for psychological counseling. This study separated the students into two groups one group who got regular counseling and the other who played the virtual video game. At the end of the study researchers concluded that the adolescents that played SPARX recovered from depression a lot easier and quicker with simply a video game(10 Reasons Why VideoGames are Good for You, 2018). Mental Disorders take time to treat and control and video games is one big way to assist an individual who needs or wants hat help. Games proven to help mental disorders including anxiety and depression or games with avatars and choice making life stimulating games like The SIMS, Fortnite, and so much more in that genre of video games. Not only can it help reduce mental disorders it can help with brain grown. The gaming community gains cognitive skills like problem solving and memory skills(Klasen and Lasky,2018).Video games have maneuvered their way throughout history and altered culture for the youth.Everywhere you turn you will find a kid or adult playing a video game. Its a good thin g games have a positive effect on your brain. A study held at the university of Iowa with several adults, were asked to play a video game where they needed to use there memorization skills. The results showed that the participants received three years of experience in, Cognitive Reserves, just after only playing for ten hours(Marsh, 2018). Many parts of the brain including the Cerebellum, HippoCampus, and prefrontal cortex experience growth when played video games even if the play time is only thirty minutes(BBC,2018). This type of brain growth consists of fine-motor skills which is like using your hands to turn or pick up objects. As well as improving your organizational skills and planning.An all of these benefits can help you throughout your life as you grow older(Marsh,2018) In todays society many kids are starting to become anti-social and unplugged from their outside environment ,but with the use of video games that all ceases to continue. skills gained from gaming strateg ies, and an elevated self-esteem that comes from success during their performances(Klasen and Lasky,2018).Gamers can now be involved in gamechats and video game community groups. Video games have helped build a community that has vastly increased in population. Today kids stop being antisocial and start connecting with the outside world and can even meet other gamers from all across the world. A researcher stated, Gamers arent the antisocial basement-dwellers we see in pop culture stereotypes; theyre highly social people, said one of the researchers who went to more than 20 events where gamers get together(10 Reasons Why Videogames are Good for You, 2018). The best thing about video games is that if an individual is going through hard times or has experienced something bad video games help them get through things such as chemotherapy(McCarthy,2014). Finally, although there are various benefits to videogames the most important one that parents will find interesting is it helps i mprove your childs education and skill development. Videogames can help adolescents in setting goals, making sure goals are met, learning how to receive and give plausible feedback, healthy reinforcement, and maintaining positive behavioural changes.Video games have been proven to be stimulus to gamers everywhere, for instance video games boost self esteem and help individuals learn about who they are and there self concept(Griffiths,2018).Educational skills can be taught in school, but what if i told you they can be taught through video games. Various game can teach basic math and reading skills as well as social skills and language skills. Video games are so extravagant since there computer based so not only are you gaining valuable outside world skills your gaining the ability to understand a work on IT skill. So say if your game crashes or you get a virus on your console you can learn how to fix it easily(Griffiths,2018). A spectacular study held by professional researchers sho wed that a child or actually, any individual with Erbs Palsy can use video games as a rehabilitation method, helping the child cope and avoid the pain or discomfort they are going through. Isnt that astoishingthat any game can help a chronic medical condition. In conclusion, video game have been wrongly subjected to the stereotype that they cause negative effects to individuals skill set,brain activity,and education. Video games with many many studies have been proven to help development. They are great for you! If you want to improve eye site brain grown and other beneficial life skills take action into playing games especially in 3D, get your mind to thing in various ways(BBC,2018). Don’t waste time! Our writers will create an original "Video Games are Beneficial for Your Life" essay for you Create order

Tuesday, December 24, 2019

Posttraumatic Stress Disorder ( Ptsd ) - 2353 Words

Abstract Individuals that show to have Posttraumatic Stress Disorder (PTSD) are significantly affected both mentally and emotionally due to the exposure to a traumatic event. PTSD is a life-long disorder that is being seen diagnosed more and more among returning soldiers and sexually-violated individuals. Because of its increased detection, the importance of constructing effective treatments for individuals living with PTSD is becoming increasingly recognized. Although effectively treating PTSD has shown to be rather difficult and complicated, there have been potential breakthroughs, and a large amount of research is still being devoted to discovering treatments for this disorder. The purpose of this paper is to review the literature that†¦show more content†¦The first criterion, exposure to a traumatic event, is central to PTSD. One has to be exposed, either directly or indirectly (e.g. learning about a traumatic event), in order for them to acquire PTSD. Only being exposed to a tra umatic event is not enough to acquire this disorder, though, indicating that the acquisition of this disorder is associated with both environmental and genetic causes. The rest of the criteria for PTSD are direct consequences of this first criterion (Friedman, 2013). Intrusion symptoms are those such as recurring memories, dreams, and flashbacks of the traumatic event that are distressful and unwanted. Intrusion symptoms also include psychological and physiological responses when exposed to reminders of the traumatic event (Friedman, 2013). Avoidance symptoms are the avoidant actions an individual takes to counter the intrusion symptoms. Since these intrusion symptoms are of a distressful nature, an individual might consistently and determinately attempt to avoid all things (memories, dreams, flashbacks, environmental reminders) related to the traumatic event (Friedman, 2013). The fourth criterion, negative alterations in cognitions and mood,

Monday, December 16, 2019

Summary Martin Luther King Letter Free Essays

Magda Castillo Matthew Mayo English 1301 18 February 2013 Summary of Martin Luther King, Jr. â€Å"Letter from Birmingham Jail† The purpose of this letter is that Martin Luther King Jr. wanted to inform and prove a point to the people that were against his thoughts and beliefs. We will write a custom essay sample on Summary Martin Luther King Letter or any similar topic only for you Order Now Through out his letter he wrote with lots of passion and intelligence. At times he might’ve even felt disappointed and angry but none the less very formal and with good manner. This letter was made out to the people that were upset for the actions that he did and for what he was fighting for. More Summary of Devil at My Heels The first argument that he appointed was in regards to the letter he received from the clergymen. In this letter that they wrote to Martin Luther King Jr. summarized the idea that Mr. King should just go back to where he lives and forget the whole mess that has caused him to go to jail in Birmingham. So to begin off the response, Mr. King first talks about how he arrived to Birmingham and the reasons why. Someone with higher authority had told him to go there to fix the situation that was going on with the segregation and the differences between the white race and the black race. He was there to come to some compromise between the two races in reasonable ways. Martin talks about how he will also keep fighting for his people no matter what the consequences are. Lastly, he defends himself by saying that any body that lives inside their home country is not considered and an outsider if is still in their country. He says that because the clergymen consider him an outsider just because he lived in a different city and his family is waiting for him back home. Throughout his letter, Martin also argues that his actions are not unwise and untimely. His actions are unwise because he uses nonviolent direct action as the only way when negotiating doesn’t work. He believes that this direct action creates some tension that can make the white people consider them to negotiate or come to some reasonable terms with the black folk. Then he talks about how his actions are not untimely. He states some facts that African Americans have been waiting for more than three hundred years for their rights. He also mentions that when people ask him to wait, wait always means never. Another topic he makes a point about is that he talks about just and unjust laws. He agues that the morally, just laws are God’s laws which are equal to everyone. But segregation laws are unjust laws. He also states that unjust laws don’t follow the democratic process in which black people are not allowed to vote because of segregation. He continues on by saying that a law can just be on paper, but can be function unjustly. He makes his point by saying that they should break laws that are unjust so they can become truly just. He shows some examples like the Old Testament, early Christians in Rome, Boston Tea party, and etc. Martin Luther King Jr. oes on his letter also talking about how he is disappointed in the church because they should see the justice in his movement and should help him out but they don’t do anything. But that will succeed without their help. He mentions how he wants to do this nonviolently because it will bring good attention rather than doing things violently and not right. Mr. King also brings a good point of the things that happened with Adolf Hitler. He sees the hypocrisy in our country. The United States army fights against Hitler because he is getting rid of all the Jews, just because. But yet in the United States, segregation against the black people is going on. Its like the United States is Hitler and the Jews are the black people. In conclusion, he sends this letter to the clergymen with all these points and arguments on why he is in Birmingham. He states reasons why he will keep fighting for his beliefs. Mr. King shows different examples of how segregation has been a problem and why it should be gone. He shares his thoughts and opinions to anyone that would hear him out and help his movement in any way. How to cite Summary Martin Luther King Letter, Papers

Sunday, December 8, 2019

International Marketing A Case Study of Harvey Nichols - Sample

Question: ScenarioHarvey Nichols recently announced it will be opening a new store in partnership with Qatari business group, Saleh Al Hamad Al Mana, in the Doha Festival City shopping area. This will be Harvey Nichols eighth international store. (Mintel 9.12.14) As a marketing consultant for Harvey Nichols, you have been asked to write a report on the proposed international marketing development for the company and recommend the market for their ninth international store.Based on your critical analysis of the company and its marketing environment, assess the strategic options available for Harvey Nichols to further develop its international presence. Recommend with justification Harvey Nichols strategy for international growth, identifying and recommending the market for its 9th international store. Also discuss appropriate market entry modes and the marketing mix for the proposed market.International Marketing Strategy ReportThis should include: summary situation analysis reviewing key aspects of the marketing environment audit critically discuss Harvey Nichols strategic options for international growth and make strategic recommendations for its future international growth evaluate market potential and recommend its next international mark et and proposed entry strategy for its 9th store outline the recommended marketing mix for the proposed market, ensuring its relevance to the target audience. Answer: Introduction: Zhong (2013) opined that worldwide marketing is nothing but the expansion of the trade beyond the territory of a nation. On the other hand, Zou and Swan made a consequential argument in this regard by stating that there is intersect among the international marketing and the global marketing of the a business. Both of the statement reflects a similar kind of opinion in relation to reducing the barricades of the nations in the international marketplace. With the assistance of various techniques and tools of Harvey Nichols, this assignment is concentrating upon the situation s in relation to international marketing. During the year of 1831, in London, Harvey Nichols has started its journey for the first occasion. The operational structure of the entrepreneurship was chiefly depended upon the chain of departmental stores by that the company used to sell shoes, garments and some other products as well. This organization has opened a number of departmental stores throughout the territory of various nations within the region of Arab and UK. The 9th international departmental store is going to be launched by the company in coming succession. Situation analysis of Harvey Nichols: External Analysis: PESTEL Analysis: Political: In the period of contemporary political surroundings, Harvey Nichols steadily and successfully assessed the conditions of influence in relation to various government factors in consisting with the legal provisions relating to the departmental stores (Blythman, 2013). Economical: It has been opined by Czinkota and Sutton- Brady (2014) for the success and for the failure of an organization, the rolem of the economy is the most significant one. Within the territory of state and national level the performance of Harvey Nichols was appreciable. Because of the augment of earning revenue, the organization successfully manage to make good figures of profit in the current financial years. Social: In accordance to the opinion of Cateora, Gilly and Graham (2011) for the purpose of successful operation of a business, societal element is the most significant thing that makes the image of the brand, image of the products in market, identifying the choice of the customers, demand and other necessities. Technological: For the purpose of maintaining stock and facilitating the stream of acknowledgement, the organization executed various computer based technologies, such as POS (Point of Sale) along with the societal media networks. Environmental: Harvey Nichols believes in good practice of business by which sustainability of environment can be achieved. Legal: The Company is incorporated with all the mandatory statutory and procedural laws of the nation, mainly law of contracts, consumer law, health and safety regulations etc. Five forces analysis: Bargaining powers of the customers (low): The major number of customers of Harvey Nichols is individuals; it is conducting its business in the marketplace with diverse situation, hence, the customers having a high level of bargaining power (Ellis-Chadwick, 2011). Bargaining powers of the suppliers (low) Because of unwarranted deliver of raw materials, changing expenses from one supplier to another supplier is very less. Furthermore, suppliers of Harvey Nichols delivered enormous number of goods to Harvey Nichols. Threats from substitute (High) The major reason behind the competition in the marketplace is the price and quality of the alternative products. The performances of the alternative products are almost similar kind of to the products of Harvey Nichols but the due to the low price of those products, the chances of switching of customers to that substitutes are quite high (Erratum, 2008). Potential Entrants (medium-high) Developed market requires high amount of capital. In most of the markets of the world, customers are keen to products with law price and with a standard quality. During the expansion of the market in other nations accurate distribution policy has to be introduces in the business proceedings. Threats from rivalry (high) Harvey Nichols struggled from the challenges and competition from its preliminary competitors like House of Fraser Ltd, Selfridges retailer ltd, Harrods holding ltd, etc (Fragasso, 2008). External Analysis: Value chain analysis: Value chain analysis model Supportive activities: General management: Harvey Nichols was encompassed with a centralized operating system for the purpose of operating the business of all the departmental stores of the company (Harold and Harold, 2008). Human resource management: In relation to motivate the employees and to conduct regular interaction among the staffs, human resource plays the most significant role. Recruitment of skilled and efficient employees in the company is also vested within the sphere of human resource department of that company. Technological department: For the purpose of obtaining upper hand in the competition market the company has executed some noticeable technological decisions, like introduction of point of sale and satellite system. Procurement: For the purpose of encouraging online purchase by the customers, Harvey Nichols introduced the process of Electronic Data Interchange (EDI) in the procurement system of the company. Besides that, the company deals with the manufactures directly without the interference of any third party (Jolivot, 2008). Primary activities: Inbound logistics: For the purpose of providing improved service to the customers and to attract more customers, the system of e-procurement has been introduced by Harvey Nichols, like VMI (Vendor management inventory), EDI etc. The company is it constantly improving the inbound process (Kerin, 2006). Outbound logistic: The Company has established eight departmental stores and also enhanced the business throughout the territory of Dubai. Regardless, Harvey Nichols has introduced the system of spoke distribution in the process of outbound logistics of the company. Operations: The company deals with two kind of operational procedures, the first one is from the stores at various locations and the second one is by way of online purchase facility in the own portal of the company (Makandar, 2014). Service: The service of the company makes it superior over its competitors in the market. Harvey Nichols guarantees to product satisfaction of the customers and in case of any faulty products the customers can change it within prescribed time. Marketing and Sales: For the purpose of increasing the selling figures of the goods the company, apart from regular advertisement, also demonstrates the products in various social media sites like Facebook, Twitter etc. The company also provides information of their newly launched products in different online shopping sites like Amazon, Snapdeal etc (Mayrhofer, 2012). SWOT analysis: Options Description Strengths Clients are extremely devoted towards the corporation because of better eminence goods. In the marketplace of fashion, Harvey Nichols has excellent and appreciated brand image. Evenhandedness of brand name is incredibly effectual for Harvey Nichols. Weakness Products with low diverse are the main weakness of the organization. Unlike the alternative products the company has not provided the latest design. The company is using old strategies in relation to advertisement. Opportunities Introducing online purchase system gave boost to the company and it also helped the existing customers of the company, it made the shopping very easy for the customers. Threats The main threats of the company are the competitors and the substitute products available in the market. Present economic recession throughout the world is also an alarming factor for the business of the company. The expansion of Harvey Nichols is quite slow than the other companies. Major issues of Harvey Nichols (TOWS Matrix): The major and foremost obstacles of Harvey Nichols that has been acknowledged during the situation analysis are the alternative products and the competitors. In the marketplace of fashion, the company has earned a good reputation and established a brand value of their products. Nevertheless, because of maintaining good quality in the products of the company, Harvey Nichols has to put on foe sale highly cost products. However, competitors of the company such as Harrods holding ltd, House of Fraser ltd offers latest design products at a very low cost in comparison to the products of Harvey Nichols, it attracts the consumers in a rapid speed (Pasco and Le Ster-Beaumevieille, 2007). Options Description Threats contestant, alternate goods, political party change, financial collapse, etc Opportunities Online purchase competence, additional value upon client satisfaction, etc Weakness Be deficient in of diversified goods, high value goods, etc Strengths Appreciated brand, loyalty of customer etc As a consequence, because of not sufficient latest design articles, most of the customers of Harvey Nichols had to move on towards other companies. Furthermore, Soffer and Rosa (2013) stated that in the marketplace the organization has an extremely sturdy brand value. Though, the company has remained unsuccessful in relation establishing their existence in a sequence way. Hence, any major alteration in the political scenario, social or legal environment becomes very much effectual to the business. In addition, imposition of legal consequences enormously affected the business conduct of Harvey Nichols, especially goodwill and profitability of the company. In the course of the internationalization of the company throughout many countries these diversities arose. Strategic options and recommendations: Growth strategies (Ansoff Matrix): Product and service development: In relation to the development of the products Harvey Nichols developed it separately for the kids, women and men. In relation to attract more customers and to provide a wide range of services Harvey Nichols launched Smartphone application. It is not only helpful in relation to securing the transactions of the customers but it also helps the company to identify the loyal customers of Harvey Nichols. Market penetration: In the fashion marketplace, Harvey Nichols in one of the very famous organization. Since the establishment of the organization, they never had to go back. The company has introduced latest technological factors in relation to increase the sale of the goods and to interact with the stakeholders of the company. The market share of the company has been immensely increased and the loyalty of the customers is also developed due to exclusive service of the company and also for the establishment of different shopping venues (Pride and Ferrell, 2008). Diversification: In the current period Harvey Nichols introduced new products in diversity from the traditional products of the company (Rama Mohana Rao and Ratna Manikyam, 2013). Development of Market: Harvey Nichols is very good in terms of market analysis, for instance, the company observed that the people of Dubai do not care for the price of the goods they are concern about the quality of the product, this led the company to open the store in Dubai (Whitelock, 2011). Competitive Strategy ( Bowmans theory) Bowmans Strategic clock As per the demonstration given by the strategic clock, Harvey Nichols is mainly concentrates upon the improvement of the quality of the products instead of reducing the price of the goods. In accordance with the statement of the CEO of the company, for the purpose of meeting the long term sustainability, the company ought to look for the quality of the products of the company rather than concentrating upon the cost reducing factors. This has been recognized as one of the best strategic policies of marketing to increase the purchase power of the customers. The strategic clock suggests that the hybrid strategy is not only effectual upon the satisfaction of the desires of the customers relating to the quality of the products but it also attracts new customers. Segmentation, Targeting and Positioning: Segmentation: In a market there are several segments of customers and other factors. Harvey Nichols made different group strategies for each segment of the market. Harvey Nichols by way of adequate strategic plans made harmony among the various segment of customers in the market. The following factors are eminent in deciding the segments; Demographic: It depends upon the age, gender, economic condition etc. Psychographics: It depends upon the life style, social class, personal views etc. Geographical: It is based on the city, country, content and area of work. Targeting: In relation to develop the international market, targeting simultaneous segments is very much efficient. Furthermore, through the single segment target Harvey Nichols can only be able to demonstrate their products and can assess the demand of the market but by way of multi segment target the company will be able to spread the business in the international level (Yakhlef, 2015). Positioning: Good will and reputation of the brand always attracts consumers. In spite of all the other diversities, Harvey Nichols is getting success due to its good will and brand value that assists in keeping the position in the market. Strategic recommendations: Strategic selection and justification: E-commerce trade: This strategy will make the company enabled to conduct the business operation of the company from one location to the entire world. It will also help Harvey Nichols to expand business in the international market by avoiding local barriers. Introduction of private brand: In the fashion industry it would be beneficiary for the Harvey Nichols to introduce a separate brand of clothing and jewelry into the market through their stores. Engagement of social media: Engaging social media like facebook or Twitter is a brave decision as it will not only attracts the customers but also gives demonstrations of the products of the company (Blythe, 2006). Selection of market and entrance: Before making the decision relating to the expansion of the business in the international market, the company has to assess the market first into which the company is going to conduct its business. Harvey Nichols has analyzed the following markets; Europe: The European market is quite mature though the rivalry is very high in that market. The company went through from a lot of difficulties at the entry level. Harvey Nichols targeted to attract the customers by providing good quality products and good customer service. Asia: Asian market brought good opportunities for the business of Harvey Nichols. Most of the developing countries are situated there and human resource has never become an issue for the company. Qatar: In this country the company is going to open its 9th store as the market of Qatar is enthusiastic towards the quality of the goods instead of pricing. 7 Ps of marketing: Products: Harvey Nichols should give focus upon the quality of the products instead of reducing the price of the products. It will not only provide sustainability of the company but also attract new customers (Azevedo and Pomeranz, 2008). Price: Harvey Nichols directly deals with the suppliers of the company. Hence, there is very less scope for any kind of unnecessary expenditures. Promotion: This is the key thing for selling any product. By way of proper promotion any kind of product can be sold on a good price. People: Harvey Nichols ought to provide good services to satisfy the customers and for the employees the company should encourage the good works and provide adequate remuneration. Place: The Company should locate it stores in such a place where the customers can easily come. Process: Faster and easier process not only attracts customers but makes the business conduct easy. Physical evidence: Harvey Nichols should employee adequate number of floor employees to assist every customer. Conclusion: This study analyzed the current position of Harvey Nichols in the international market with the assistance of various methodological techniques like PESTEL, Value chain, five forces, SWOT etc. It is acknowledged that the establishment of the company is very strong and the brand value of the company is the significant portion of the organizational development. References Azevedo, A. and Pomeranz, R. (2008).Customer obsession. New York: McGraw-Hill. Blythe, J. (2006).Marketing. London: SAGE Publications. Blythman, J. (2013).Retail Marketing. Routledge. Ellis-Chadwick, F. (2011).Retail marketing. Milton Keynes: Open University. Erratum. (2008).Management Learning, 39(4), pp.475-475. Fragasso, P. (2008).Marketing for rainmakers. Hoboken, N.J.: John Wiley Sons. Harold, S. and Harold, S. (2008).Marketing your complementary therapy practice. Oxford: How To Books. Jolivot, A. (2008).Marketing international. Paris: Dunod. Kerin, R. (2006).Marketing. New York: McGraw-Hill/Irwin. 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