Why Customers Are Key To Skyrocketing Conversion Rates with Talia Wolf

Why Customers Are Key To Skyrocketing Conversion Rates with Talia Wolf What does marketing look like today? Well, it’s a blend of art and science. It brings together creative visuals and copy with marketing research and analytics. Marketers are now creative creators dressed in lab coats. And, conversion rate optimization (CRO) a system that increases the percentage of visitors to a Website that are converted into customers is a perfect example. Today, we’re talking to Talia Wolf of GetUplift, which offers businesses and entrepreneurs training on how to increase conversions. Talia tells the truth and dispels myths about CRO. She also explains why CRO needs to be more customer centric and what it’s like when done right. CRO is not just about changing elements on a page and hoping for the best; it’s about solving people’s problems and improving the customer’s journey Talia gets into people’s heads because they buy on emotion and then rationalize with different reasons; she focuses on people behind the screen rather than data Emotional Targeting Process: Identifying emotions and getting to know customers better Utilize customer surveys/interviews and competitor analysis; talk to people, ask the right questions, and analyze answers Conversion Psychology: You’re not buying a product, but higher self-esteem and better versions of yourself People browse and search for solutions via Google, then hit Command and open a bunch of tabs; 3 seconds to grab their attention and understand their pain Do groundwork and run meaningful tests on strategies, concepts, or hypothesis Color Psychology: People are influenced by colors in different ways due to their culture, emotions, experience, and more factors Links: GetUplift GetUplift Blog Joanna Wiebe Claire Suellentrop Tiffany daSilva Color Psychology in Marketing Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Talia Wolf: â€Å"My entire goal is driven towards understanding my client’s customers. Getting into their heads, and then creating a better funnel for them, so that they enjoy converting, and you make more money.† â€Å"My take on conversion optimization is it’s not about changing elements on the page, it’s about solving people’s problems.† â€Å"Everything might change on the page, but everything will be working together to make people feel a certain thing to answer a certain question.† â€Å"Without doing the real groundwork, you’re never actually going to achieve those record-breaking results that you’re after.†